device-specific bounce rate. Whenever possible, define your mobile goals from the start, then create mobile web pages with a workflow that makes it easy for the user to convert. Remember that desktop ranking and mobile ranking can differ significantly. The company employee list first page of mobile SERPs tends to include far fewer organic results than desktop SERPs, and the keywords your personas use to search for you in the desktop experience aren't necessarily the words they use on mobile.
Make sure your mobile stats come from real mobile SERP activity analysis. Make reporting easier by setting up a custom mobile campaign dashboard. Monitor mobile site speed in Google Analytics while browsingat Content > Site Speed. 6. Optimize your content for the company employee list mobile experience I won't say "content is king" again, but I will say that content really matters. Content is the way your users get to know you, your products, and your services.
Thoughtful content really is the key to conversion. Additionally, without strategic content, you cannot optimize your web pages for keywords, which means your web pages cannot rank in the desktop or mobile experience. When approaching content creation company employee list with an eye on mobile optimization, think:Does your content resonate with mobile users? Don't set it and forget it. Instead, keep adding and testing content types and measuring the corresponding mobile tracking variables. Not all mobile content is created equal. What works and reads well